Why Business Forecasts Fail and How to Fix Them
Feb 12, 2026
Forecasting drives some of the most important decisions in business, from budgeting and hiring to growth and investment. Yet many forecasts fail, not because of a lack of data, but because of flawed assumptions, rigid models, and disconnects between strategy and reality.
In this upcoming webinar, David Brown, Managing Partner at dbrownconsulting, will explore why business forecasts often miss the mark and what leaders can do to fix them.
The session will cover common forecasting mistakes, the impact of bias and poor modeling, and practical strategies for building flexible, scenario-based forecasts that support better decision-making.
Expect practical insights and actionable takeaways you can apply immediately.
Date: Friday, 27th February 2026
Time: 3 PM (WAT)
See you there!
